Twitter / Balaji Sowmyanarayan

Showing posts with label digital goods. Show all posts
Showing posts with label digital goods. Show all posts

Thursday, October 25, 2007

Extending SecondLife Avatar Action to Real Life with Mturk

Idea: Avatar Voodo: Extending Avatar Action from SecondLife to Real Life
Execution: Avatar Voodo, Avoodo for short, is a mashup of SecondLife with Amazon Mturk. Avoodo is a way to extend/spill Avatar action to real world. The way it is done is, Avatar action is set to trigger posting of Human Intelligence Task(HIT) in Mturk market through Linden Scripting Language(LSL) scripts. The Linden dollar based micropayment mechanism is bridged to the Mturk based micropayment to make the HIT enticing enough for Mturk worker to complete. The HIT can be geographically targeted so that the SecondLife as geography barrier basher can be further enhanced.
Profit: One of the biggest complaint about SecondLife as a marketing medium is that it is just toyland and activities there and transactions there cannot be linked to real world and revenue generating commerce. With Avoodo, it is possible to engage the user in mixed reality play which can be a very effective marketing tool. For the seocndlife developers, they don't need to huge budget to create a mixed media experience like the CBS CSI:Virtual that involves huge hype and fanfare to work. As an illustrative case of the profit,

Teepu is an use case that uses Avoodo to give opportunity Avatars to participate in mass tree planting movement despite geographic barriers. In short, Avoodo, Treepu makes (digital/real) tree a social object for participation and conversation!.

Tuesday, October 02, 2007

Dawnkey's MyFridj: Cartoons as Social Objects

Idea: Cartoons as longtail tradable social objects. Dawn Douglas through MyFridj is adding a new twist to User Generated Content. She is creating scarcity mechanism for the content( cartoons and animations) through the virtual goods route. An interesting aspect of the idea is that the virtual goods are user tradable.
Execution: Just like people are ok with the idea of buying songs, people will get used to buying cartoons and animations to enhance their online presence. Slowly saying it with a cartoon will be easy and fun way to express yourself - Just as saying it with flowers or saying it with your dress. Slowly when the supply and demand equations work out, this long tail syndication mechanism will gain momentum as investment opportunity. Yet the success of MyFridj depends largely on the scale of execution, choice of platforms that will make the micro-payment frictionless and more importantly how mashable and developer friendly it emerges.
Profit: