Execution: Ask a anyone and everyone to take a photo and submit it to a photo pool in flickr. Pre and post moment support garnering through every communication channel including blogs, news item, sms, etc. Coordinated by website 311pm.com.
Profit: Snapshot for posterity. Community bonding.
Update: Now, remote participation via SecondLife is possible.
From Remote participation via SecondLife:
Not in Chennai on Nov 3, 03:11pm?
Not to worry, SecondLife and Avatar Voodo to the rescue. Labsji has setup this amazing facility to help you participate in 03:11 PM campaign virtually via SecondLife. Visit SecondLife Sim Treepu. While there, launch a virtual balloon with your request for a photo shoot at a particular location, as if you are taking it! Some kind natured 03:11 PM enthusiast might take your request seriously and shoot a snap exactly as you requested. Your requests are actually queued as Human Intelligence Task request in Amazon Mturk.
Want to help someone wanting to participate from afar?
Log on to http://mturk.com and search of HITs titled AVooDo. Fulfill the HIT as requested and make someone’s day! As a token of appreciation your good natured gesture, there will be small inconsequential (yet fun!) rewards that you will be able to claim against your successful HIT completion.
Help spill the fun from Virtual to Real and vice versa.
More details can be found here: http://treepu.in/wp/chennai-311pm-photo-freeze-event-now-from-anywhere-via-secondlife/79