Idea: Cartoons as longtail tradable social objects. Dawn Douglas through MyFridj is adding a new twist to User Generated Content. She is creating scarcity mechanism for the content( cartoons and animations) through the virtual goods route. An interesting aspect of the idea is that the virtual goods are user tradable.
Execution: Just like people are ok with the idea of buying songs, people will get used to buying cartoons and animations to enhance their online presence. Slowly saying it with a cartoon will be easy and fun way to express yourself - Just as saying it with flowers or saying it with your dress. Slowly when the supply and demand equations work out, this long tail syndication mechanism will gain momentum as investment opportunity. Yet the success of MyFridj depends largely on the scale of execution, choice of platforms that will make the micro-payment frictionless and more importantly how mashable and developer friendly it emerges.