Execution: Avatar Voodo, Avoodo for short, is a mashup of SecondLife with Amazon Mturk. Avoodo is a way to extend/spill Avatar action to real world. The way it is done is, Avatar action is set to trigger posting of Human Intelligence Task(HIT) in Mturk market through Linden Scripting Language(LSL) scripts. The Linden dollar based micropayment mechanism is bridged to the Mturk based micropayment to make the HIT enticing enough for Mturk worker to complete. The HIT can be geographically targeted so that the SecondLife as geography barrier basher can be further enhanced.
Profit: One of the biggest complaint about SecondLife as a marketing medium is that it is just toyland and activities there and transactions there cannot be linked to real world and revenue generating commerce. With Avoodo, it is possible to engage the user in mixed reality play which can be a very effective marketing tool. For the seocndlife developers, they don't need to huge budget to create a mixed media experience like the CBS CSI:Virtual that involves huge hype and fanfare to work. As an illustrative case of the profit,
Teepu is an use case that uses Avoodo to give opportunity Avatars to participate in mass tree planting movement despite geographic barriers. In short, Avoodo, Treepu makes (digital/real) tree a social object for participation and conversation!.
No comments:
Post a Comment