Idea:Electric Scooter/Bicycle is a reality in Chennai.
Execution: Sometime back I wrote about Electric Bike maker survival guide. When I went to a Motor Show at Chennai recently I came across an interesting company displaying electric scooters for sale. The bikes are called Petra and they are made by EPL Technologies Pvt Ltd( Ph +91-44-6453 3333) The bikes are pricey but it will fall whne there is enough demand( A scooty like version costs Rs 27,000 while a luna like version costs 22k and a electic bike like version costs 18K). If someone can bulk buy them, and make them available on short haul rent/lease, it will make them popular and because of the voluem effect bring down the prices and create a demand spiral.
Profit: Apart from attractive gains in running such an operation, the social goodwill earned will go a long way in boosting up the valuation of the leasing/operating company. With the economy very upbeat, I will not be surprised if someone is already thinking/executing this in stealth!
Photo Courtesy Snazzo