Idea: Secondlife as a business tool
Execution: Secondlife, the online 3d game that is fast evolving as a mini economy is an active breeding ground for innovations. IBM alumni meeting has proved that it can be a wonderful way to convene a meeting. It has good potential as an unconference medium. Recently it is being experimented as a recruitment tool: a place to hold job fairs and such. With the membership base zooming beyond a million, online money spent per day at a million dollars, it will be taken seriously by innovators. The avatar can be more expressive than a chat or an IM making in the process reducing the travel expenses and lost time in travel.
Profit: Richer interaction.