Execution: From the website of MirrorZen:
With MirrorZen, when a User puts in Boolean Queries similar to what they would have done with regular search engines, the engine then generates questions perfectly related to the keywords. The Engine generates highly specific questions related to the boolean keywords. The obvious benefit the user has with MirrorZen is that there are questions staring at the user instead of links to over 100,000 pages. The user could derive a meaning out of the Question and if he feels that the question is what he was looking for, he goes ahead and clicks on the question to come across the ANSWER and links to pages describing them.MirrorZen does perfectly well with Natural Language Questions and provides composite answers to the questions as a normal human being would.
As an aside, in the famous Tamil Movie ThiruVillaiAadal, Nagesh says: I will ask questions, that is what I know best; I don't know the answers!
Here the page ranking is going to be based on not just the link analysis, but on the content also. With questions acting as a pivot/magnet to the right content.
I was wondering what kind of features will be good for a white hat comment based blog traffic enhancement plugin. A question generator that will scan a blog post and create a relevant question that will stimulate a conversation will be a killer plugin. Especially for the longtail Z-listers. Saves people time, and increase the return on effort for bloggers.
Such an algo taken to industrial grade server farms generating multiple questions for the whole web content is what MirrorZen is aiming.
Good luck MirrorZen, I wish you good talent, funding, good initial customer base and lot of fun all the way!
Profit: Democracy is about markets. Or markets are about democracy. Democratically voting out the Google, Yahoo, Microsoft stornghold using them as the base is vibrancy of markets/democracy. It is not about money or jobs or fame, it is about advancement of the human civilization. Amen!
Update: I got a chance to take the Mirror Zen search for a spin. I am convienced that this is a very promising technology. It is a good sugar coating for the plain old text search. And there is lot of scope for adding colour and flavour to the candy. With adoption all that will evolve: In to a fairytale. At this stage they are worth giving all the backing and support.